Top 10 multinational beverage distributor
Continuous route auditing in capillary distribution
Context
Capillary distribution operation with hundreds of weekly routes covering POS across multiple states. Each route is planned by a routing engine, but real execution diverges — late deliveries, swapped order, missed stops.
Problem
The router plans, but nobody audits what actually happened. When a client complains about delays, the team can't reconstruct the delivery. When a supervisor wants to optimize, there's no clean data on planned vs. executed.
What Felgor delivered
Felgor Rotas: pipeline that cross-references the route plan with real execution (telemetry + field tagging), classifies deviations by type, and ranks routes that lose the most time. Operations audit continuously, not sporadically.
Outcome
Operations gain visibility into what was actually executed. Planning meetings stop being opinion-based and start being data-based. Problem routes get prioritized for review.